Today the complete and ideal perspective is based on what we know as user-centered design, understanding the user experience (UX Design) when interacting with our digital product, and the steps they take when navigating and all the logic that is put in place to activate all the functionalities, and aspects that are tested once the prototype is designed (UI Design) through testing with users available to test the site, app, etc.
To develop designs focused on user experience, we try to put ourselves in the user’s shoes as much as possible. That is why it is essential to know their needs and desires.
In the map we identify problems or pain points that will help us to define what it is that users are looking to change. By focusing on their demands and behaviors, we will be closer to knowing how to solve them.
It is time to take action by generating exchanges of ideas among all the teams and professionals who will be involved in the creation of the product or user experience.
We sketch our digital products before moving on to web programming and implementation. This helps us to see possible errors, stakeholders’ perceptions and more.
We generate pre-implementation tests that allow us to test with users and avoid launching digital products with errors or usability flaws.
UX Design comes from the anglicism user experience design and refers to a conception of design where the user is the protagonist. The visual creation is still fundamental but, part of the motivation, inspiration of what we are going to design (website, graphic or audiovisual pieces) will take the experience of our potential user as a primary value in the definition of images and functionalities that we want to put into practice.
We answer some of the most common questions so that you can dedicate time to your project. Send us a message, we are waiting for you.
UX design, or user experience design, is a user-centered approach to designing digital products. It involves understanding users’ needs, desires, and behaviors to create products that are intuitive, efficient, and engaging.
UX is used to enhance user satisfaction when interacting with a digital product, which can increase user retention, brand loyalty, and overall product effectiveness. It also fosters innovation by incorporating user feedback into the design process.
While UX focuses on the entire user experience, including usability and overall satisfaction, UI (user interface design) specifically deals with the visual appearance and interactivity of a digital product.
At Buffalo, we embrace a Design Thinking approach to UX work. We begin with in-depth research to understand user needs and desires. We then move to the ideation phase, where we generate creative solutions to address these challenges. Finally, we prototype and test these solutions with real users, iterating on the design based on feedback.
The UX workflow starts with research and discovery, using techniques such as user interviews and data analysis to understand the project’s context. We then move to the ideation phase, generating ideas and creative solutions. After that, we prototype and test these solutions with real users, iterating on the design based on feedback.
Yes, the UX approach, based on Design Thinking, is applicable to a wide range of digital projects, from mobile applications and websites to complex enterprise software systems. Any digital product with users can benefit from a user-centered design approach and continuous innovation.
Absolutely. Even if your system is already developed, it’s possible to improve the user experience through a Design Thinking approach. We can conduct a usability evaluation of your existing system and propose enhancements based on user needs and expectations, fostering innovation and continuous improvement.
