At Buffalo agency we are specialists in outlining comprehensive digital marketing strategies. A very important part of these strategies is the social media management service we offer to brands, which includes both content generation and the construction of advertising campaigns on social networks.
We map the company’s situation off and online. In networks we check what content has been developed so far, the interaction and results it has achieved against its main competitors so far.
After analyzing the strengths and weaknesses of the brand at a digital level, we agree on objectives and work stages to achieve them.
We analyze the brand’s visual system or if there is a new one to be created. This stage is key because it will be the guide for everything that goes out in the networks in a univocal and integral way.
We work with axes that guide monthly communications. We develop texts, images and videos that, with the client’s approval, will be stories, reels and posts to be uploaded.
After a stage of branding and interaction, we begin to evaluate whether it is necessary to add paid campaigns to meet community and conversion objectives.
A Social Media Strategy involves a series of elements that must of course coexist and be generated step by step in order to meet the brand’s objectives. To do this we must begin by creating or refreshing the social profiles (opening the accounts for the first time or updating their image, design and orientation of BIO, structure, etc). With the profiles properly optimized we can start the management of social networks devising a plan that can take into account various pillars such as branding, community generation, commercial axis, among others.we create these plans in a personalized way for each client with a strong emphasis on the possibilities that gives us the Content Marketing. We establish with our clients what they want to communicate, in what way and what added values we can offer to the audience that is watching, reading, consulting and buying. In addition, in many strategies we implement advertising campaigns because we believe that this can significantly boost the work done.
Network advertising campaigns allow us to reach many more people than we do if we only generate content organically. By making posts on networks we reach x amount of people who follow us or who entered by a #, a recommendation. Through advertising on social networks, i.e. Facebook ads, Instagram ads or on the chosen platform, we achieve that these publications have much more reach. There are companies that close important deals with the help of advertising on Instagram, others multiply their website visits and many stores explode in their online sales.
We answer some of the most common questions so that you can dedicate time to your project. Send us a message, we are waiting for you.
The importance of developing an effective communication strategy on social media lies in establishing a meaningful connection with our audience. It allows us to convey our brand voice consistently, share relevant and engaging content, and foster active engagement from our followers. Additionally, it helps us build and maintain a committed community, which can lead to increased reach and traffic to our website.
Content that generates engagement on social media is authentic, relevant, and exciting for our audience. This includes informative posts, behind-the-scenes stories, polls and questions to engage followers, visually appealing content such as images and videos, and user-generated content. By encouraging active participation and conversations on our posts, we can increase interaction and traffic to our website.
Social media advertising is a powerful tool for increasing traffic to our website. We can create ads specifically targeted to our target audience, using demographic, interest, and behavioral targeting to reach the right people. Additionally, we can use retargeting ads to reconnect with users who have previously visited our website, thereby increasing the chances of conversion.
Some common objectives for our social media campaigns include increasing
engagement and interaction, generating traffic to the website, raising brand awareness, driving conversions and sales, and building a larger and more engaged follower base. It’s important to set clear and measurable goals for our campaigns, and then track their progress and adjust our strategy as needed to achieve those goals.
We can measure the success of our communication and advertising strategies on social media using key metrics such as reach, engagement, website traffic, conversions, and return on investment (ROI). By using built-in analytics tools on social media platforms and external analytics software, we can gain valuable insights into the performance of our campaigns and make informed decisions to optimize our online marketing efforts.
Influencer campaigns are an excellent way to increase the organic growth of our brand on social media. By partnering with influencers who have followers that align with our target audience, we can reach new people in an authentic and relevant way. Influencers have significant influence and credibility among their followers, meaning their recommendations and sponsored content can generate increased interest and engagement with our brand. Additionally, influencer campaigns can help improve brand perception and build trust among consumers, which can lead to long-term organic growth as more people become followers and advocates of our brand.
